Next year, we’ll be celebrating 10 years of Knitcrate--a decade of subscription boxes and thousands of knitters and crocheters from all over the world who have put trust in us to provide something special every month or quarter, delivered straight to their mailboxes. That's pretty amazing! Throughout our journey as a company, change and growth have been inevitable, but as we navigate the months ahead, our word of the year has become FOCUS.
It's time for us to focus on what we do best: subscriptions.
We love running a subscription club that designs, creates and delivers exclusive, limited-edition yarns into your hands! Each month, we appreciate the opportunity you give us to introduce you to new designers, build relationships with other crafters, try new techniques and explore fibers that make you feel creative and inspired.
The last few years have been challenging, but now it's time to focus. So, we're rolling out some new membership changes that we think will give you more reasons to love your monthly or quarterly crates.
CHANGES EFFECTIVE MARCH 1, 2022:
ACTIVE MEMBER DISCOUNT
Being in a club should give you special benefits. Our sustaining subscription members are the heartbeat of KnitCrate, and none of this would exist without you. We know many of you were disappointed at the decrease of your Member Central discount in January, and we've heard you--effective March 1, your Member Central discount is increasing back to 50% off in Member Central for Active Members.
ACTIVE MEMBERS are defined as those who are currently in the club--to be considered an ACTIVE member, you need to be receiving a crate, without skipping or putting your subscription on hold. Your membership to KnitCrate comes with the freedom to choose and pick which months you're an active member, the ability to see your yarns in advance during our EARLY PREVIEW period, and set your color vibe to get more of what you love.
DOUBLEDOWN coupons will be received with crate shipments and via email only to members who purchased a crate that month. Each crate comes with this special discount code, exclusive to that crate. This coupon gives you early access to the yarns featured in your crate, and makes it more possible for those who have received a particular crate to plan a larger project. It may be stacked with your Active Member discount, but if you skipped a month of the subscription, you will not receive the code associated with the month's crate. These codes last until the printed expiration date or as long as the yarn is in our shop (whichever happens first).
SHOP PERKS & BENEFITS
ALL KnitCrate account holders will continue to accrue STASH POINTS for purchases, and will have access to our limited-edition, exclusive products as they cycle into the shop, regardless of their current subscription status. We'll continue to have featured seasonal and surprise sales, but our focus is on being primarily a subscription service and club, not a stand-alone yarn shop. This is a more sustainable business model that better serves our key customers.
With these changes, we know some of you will need to re-evaluate how you've been shopping with us, but we believe that by leaning into what we have always done best--providing a high-quality fiber club--we'll be able to continue KnitCrate into the future. And another decade of yarnie fun!