So… I know that when I last wrote, I mentioned that my next blog post would be about my view on competitors and what role they play in the fiber arts industry… and I am still going to write about that in the near future. However, I thought it would be best if I talked a little first about what’s going on right now behind the scenes at KnitCrate.
Why all the crazy discounts?!
Let’s cut right to the chase: why all the crazy discounts in the past few months? And some of them have been a little crazy… up to 90% off some yarns just recently. Running a business on steep discounts is a recipe for disaster in the long run (as much as KnitCrate is a fun and loving community, it is also a business). So why have we been doing it?
We have a lot of things planned for our community, and we have already started rolling some of them out. For example, our new KnitCrate Membership at $24.99 per month, which also gives you 25% off all products in the exclusive Member Central section of our website. We have been investing quite a bit the past few months in new products for our community, as well as carrying a decent amount of undyed yarns for indie dyers we collaborate with. In case you didn’t have a chance to read about some of the exciting programs we developed for indie dyers we collaborate with, you can read my last blog post here. Quite simply, we needed to make some room in the warehouse for the incoming products.
What can you expect going forward?
We want KnitCrate to be the go-to place for affordable hand-dyed yarns… not by relying on periodic steep discounts, but by always having reasonable prices on our site. How? You will soon start to see the steps we have taken to make sure this is the case. One of the easiest to spot is the 25% off active members receive in Member Central. This ensures that active members are rewarded for being part of the community, that you have access to great yarn at great prices even outside of the monthly subscription, and indie dyers are protected and their work is respected. Going forward, you will still have a few REALLY good sales here and there, but not as often as you have seen recently. The idea is that KnitCrate prices will be SO good all the time, that you feel you are getting a bargain any time you buy from us.
We have actually been testing this concept on a few products and subscriptions the past few weeks, and it seems that the community really really likes it. The one issue we have had is that we are selling out of the products and subscriptions too quickly, especially KnitCrate Membership. We are placing larger orders from vendors, to help make room for everyone who wants a spot; but they are going very quickly.
Better Deals in monthly memberships and subscriptions.
Where you will definitely start seeing these bargains is in some of the changes we are making to the monthly subscriptions.
KnitCrate Membership at $24.99
Obviously, there is the new KnitCrate Membership, where you receive $58 worth of yarn and patterns for $24.99 plus FREE shipping worldwide. To be precise, you receive two skeins of yarn, 1 knitting pattern by an independent designer, and 1 crochet pattern by an independent designer. This month we added a little twist: you will be receiving one of the two colors featured below! We will also have some additional pattern options for purchase in case you want to go in a different direction with the yarn.
Artisan Crate now at $34.99
We have recently made some updates to the Artisan Crate, too! For those who are not already familiar with the Artisan Crate, this is the one we focus on to support our indie dyer community. We collaborate with both independent dyers and designers to bring you all a really fun project each month. You get two skeins, two knitting pattern options, and a Bonus gift in each Crate! The retail value for the Artisan Crates typically exceeds $60, and we recently lowered the price from $44.95 to $34.99 to make it even more accessible to our community.
Artyarns Luxe Crate
And finally, we made some major updates to our Artyarns Luxe Crate. Based on your feedback, we have changed the Artyarns Luxe Crate from a monthly membership to a quarterly one and changed the price to $99.99 per quarter. We did this for a few reasons: 1) We wanted to make it more affordable for everyone to join. $99.99 per quarter is the equivalent of $33.33 per month, which is a lot less pricey than the former monthly price of $59 per month. 2) This higher price point also allows Artyarns and KnitCrate to curate full-size skeins of the cashmere, silk, and other luxury yarns you love. A number of you were not happy about receiving “just enough” yarn to complete the pattern in the Artyarns Luxe Crate. You would have liked a full 100-gram skein so that you could use it on other projects perhaps. Well, that’s what we will be doing now. The next Artyarns Luxe Crate will be going out in December, and we will start selling that kit on December 1st! Keep a lookout 😊
There you have it, folks. I just wanted to take a few minutes to lift the curtain a bit and give you a sneak peek into what our thought process has been and what we are attempting to accomplish to make KnitCrate even better for you. As always, if you have any questions or suggestions, feel free to reach out to me privately at email@example.com or on Ravelry at YarnRob.